Guests posting or blogging, as an effective marketing tool, is proving to be utterly rewarding for both small and large-scale industries in recent times. A guest posting service is about writing blogs or articles for another website that draws attention to your work or business. Thus, it becomes a win-win situation for two parties at one time which might be the top reason behind its popularity nowadays.
You will often see the SEO tactic bifurcation as On-page and Off-page. A professional and successful marketer will recommend choosing both as and when necessary. Read on to know more about what is on page and off page seo in a simplified way.
On-page SEO
- Any activity you execute on your business website for better ranking at SERP can be referred to as on-page SEO.
- It is distinguishable from off-page SEO in a way that you can control on-page SEO activities as you please.
- Some of the examples on this side are meta descriptions, page titles, keyword analysis, content quality, HTML tags, page speed, internal linking, image alt text, user-friendly navigation, etc.
Off-page SEO
- Activities that happen on the website of another business affecting the promotion of your business are known as off-page SEO.
- Being opposite to on-page SEO, you do not have much control over this type of SEO and have to rely on your positioning at another website.
- You will come across tools like Google My Business (GMB), backlinking, brand mentions, comments, guest posts, social networks, influencer collaboration, and more as off-page SEO.
Therefore, it is clear that while using guest posting service, you are relying on off-page SEO to get your hands on a wider customer reach. Sometimes new businesses avoid this technique for being a little out of way. Here are some advantages that you will want to gain through off-page SEO like guest blogging.
- Increased chances of higher ranking
Since guest blogs use a series of SEO or optimization tools, there will be better chances to secure a higher position in the Search Results. This will eventually mean that more people will know about you.
- Opportunity to expand networking
Businesses nowadays survive with more networks, and off-page guest blogging can pull the same. It will always give you an opportunity to come in contact with others, talk about your business, and get talking about it through others.
- Stay in sync with competitor moves
There are chances that your competitor is using this marketing technique, and you should not stay behind. Level up with your competitors through off-page SEO marketing effectively. Your audience might also be looking for you on this portal.
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